Scale Holdings Ltd trading as Scalr. Effective 1 September 2026.
These terms are a contract between:
Scale Holdings Ltd, company number 14591454, registered office 124 City Rd, London, EC1V 2NX, United Kingdom ("Scalr", "we", "us", "our"); and
the business subscribing to the Scalr service ("you", "your", "the Customer").
1.1 You accept these terms by ticking the acceptance box at checkout and completing your subscription. That tick has the same effect as a signature. No separate signed document is required.
1.2 By accepting, you confirm that you are subscribing as a business and not as a consumer, and that the individual accepting has authority to bind your business.
1.3 Three things together form the whole agreement between us:
1.4 If the checkout terms and these terms conflict on price, billing or trial length, the checkout terms apply. On everything else, these terms apply.
1.5 You should save or print a copy of these terms. They remain available at https://www.wearescalr.com/scalr-terms-conditions/ at all times.
2.1 Scalr is a smart engagement service for fitness studios. It reads behavioural data from your booking system, predicts which members are at risk of leaving, identifies where trial to member conversion is being lost, and where you enable it, sends member messages on your behalf by SMS, email and WhatsApp.
2.2 We grant you a licence to access and use the service for your own internal business purposes for as long as your subscription is active. The licence is personal to you, is not exclusive, and you may not transfer, sublicense or share it.
2.3 The features included in your subscription are those listed for your plan at https://www.wearescalr.com/pricing/ on the date you subscribe.
2.4 You must not:
3.1 You are responsible for your login credentials and for everything done under your account, including anything done by your staff.
3.2 Where you use the messaging features, the messages go out in your studio's name and you are the sender. You are responsible for having a lawful basis and, where required, valid consent to contact your members on that channel, for keeping contact details accurate, and for honouring opt outs. We provide the tooling and the sending number. We do not verify your consents.
3.3 You must tell us promptly at hello@wearescalr.com if you believe your account has been accessed without authorisation.
4.1 Your subscription begins with a free trial of seven consecutive days, starting at the moment you complete checkout.
4.2 We capture your card details at checkout. We do not charge you during the trial.
4.3 The trial runs continuously for seven days. It is not paused, extended, restarted or credited for any reason, including onboarding, integration delays, studio closure periods, holidays, staff availability or non use of the service.
4.4 We aim to complete onboarding and connect your booking system within 48 hours of signup. This is a target and not a guaranteed service level. Onboarding is not a condition of the trial starting or a condition of your subscription beginning. If onboarding takes longer than 24 hours, your trial end date does not move and your billing date does not move.
4.5 You may cancel at any time before the end of the seventh day and you will not be charged. To cancel, email hello@wearescalr.com. Cancellation is effective when we receive your email.
4.6 If you have not cancelled by the end of the seventh day, your paid subscription starts automatically and we charge the card you provided, at the price shown to you at checkout. Billing then recurs at the frequency shown at checkout until you cancel.
4.7 One free trial is available per business. We may refuse or withdraw a trial where we reasonably believe it is being used more than once by the same business or group.
5.1 Your price, billing frequency, currency and any promotional or partnership discount are those shown on the checkout page and confirmed by email. We do not repeat them here so that they cannot fall out of date.
5.2 Payment is taken by card or direct debit through Stripe. You authorise us to charge your payment method on a recurring basis until you cancel.
5.3 All fees are exclusive of VAT. UK VAT is added where applicable. For business customers in the EU, the reverse charge applies where you provide a valid VAT number that we can verify.
5.4 Promotional and partnership codes apply only for the period stated at checkout. After that period the subscription continues at the then current standard price for your plan.
5.5 If a payment fails, we will retry it. If a payment remains outstanding for more than 14 days, we may suspend your access. If it remains outstanding for more than 30 days, we may terminate this agreement and your account. Suspension does not pause billing.
5.6 We may change our prices. We will give you at least 30 days notice by email. The new price applies from your next billing period after that notice. You may cancel before it takes effect if you do not accept it.
5.7 Fees already paid are not refundable, and we do not refund part periods, except where the law requires it.
6.1 Your subscription starts at checkout and continues on a rolling basis for the billing period shown at checkout, renewing automatically until cancelled. There is no minimum committed term beyond the current billing period.
6.2 You may cancel at any time by emailing hello@wearescalr.com. Cancellation takes effect at the end of the billing period you have already paid for. You keep access until then. We do not charge a cancellation fee.
6.3 We may terminate this agreement for convenience on 30 days notice by email.
6.4 Either of us may terminate immediately by written notice if the other:
6.5 When this agreement ends: your access stops, any outstanding fees fall due immediately, and your data is handled as set out in the Data Processing Agreement.
7.1 For personal data about your members, you are the controller and we are the processor. You decide why and how that data is used. We act on your instructions.
7.2 The Data Sharing Agreement at https://www.wearescalr.com/scalr-data-sharing-agreement/ forms part of these terms. By accepting these terms at checkout you also accept it. We may also ask you to confirm it separately at onboarding. Confirming it again does not create a second agreement or change its terms. It sets out what we process, why, our security commitments, our sub processors, how we handle data breaches, and what happens to your data when you leave.
7.3 You must not provide us with special category personal data, including health, medical, injury, pregnancy, disability or dietary health data about your members. Our service is designed to run on behavioural metadata only. See clause 3 of the Data Processing Agreement.
7.4 You confirm that you have a lawful basis to share member data with us, and that your privacy notice tells members that you use a third party engagement provider.
8.1 You own the data you provide, and the data we collect from your booking system on your behalf ("User Data").
8.2 You grant us a licence to process User Data for the purpose of providing and supporting the service, including generating scores, insights, reports and messages for you.
8.3 We may create and retain aggregated, anonymised statistics and industry benchmarks derived from User Data, during and after the term. Aggregated data of this kind will not identify you, your sites or any individual member, and will not be capable of being reversed to do so.
8.4 The reports and outputs we generate are yours to use inside your business. The underlying models, scoring logic, report formats and software remain ours.
9.1 Each of us will keep the other's confidential information confidential, use it only for the purposes of this agreement, and share it only with staff and advisers who need it and who are under similar obligations.
9.2 This does not apply to information that is public through no fault of the receiving party, was already lawfully known, is independently developed, or must be disclosed by law or a regulator.
9.3 This clause continues for three years after this agreement ends.
10.1 All intellectual property rights in the Scalr service, software, models and documentation belong to us or our licensors. Nothing in this agreement transfers them to you.
10.2 If you give us feedback or suggestions, we may use them freely and without obligation to you.
11.1 We will use commercially reasonable efforts to keep the service available 99.9% of the time, excluding scheduled maintenance and events outside our control, including outages or changes at your booking system provider or other third party platforms.
11.2 Support is available by email at hello@wearescalr.com and by any other channel we agree with you, Monday to Friday, 09:00 to 18:00 UK time, excluding public holidays in England.
11.3 The availability figure in 11.1 is a target. There are no service credits. If we materially and repeatedly fail to provide the service, your remedy is to cancel under clause 6.2 or terminate under clause 6.4.
12.1 We warrant that we will provide the service with reasonable skill and care.
12.2 Our predictions, scores and recommendations are probabilistic. They are based on behavioural patterns and will not always be right. We do not warrant that any prediction is accurate, and you remain solely responsible for the commercial decisions you take, including any decision to contact, discount, retain or release a member.
12.3 The quality of our output depends on the quality and completeness of the data in your booking system, and on that provider's API remaining available and unchanged. We are not responsible for gaps or errors caused by your source systems.
12.4 Except as expressly stated in these terms, the service is provided as is, and all implied terms, conditions and warranties are excluded to the fullest extent permitted by law.
13.1 We improve the service continuously and may add, change or remove features. We will not make changes that materially reduce the core functionality of the plan you are paying for during a billing period.
13.2 We may update these terms. If a change is material, we will give you at least 14 days notice by email and post the updated version at https://www.wearescalr.com/scalr-terms-conditions/ with a new version number and effective date. Continuing to use the service after the effective date means you accept the change. If you do not accept it, cancel before that date under clause 6.2.
14.1 Nothing in this agreement limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be limited.
14.2 Neither of us is liable to the other for indirect or consequential loss, or for loss of profit, revenue, business, goodwill, anticipated savings, or loss or corruption of data.
14.3 We are not liable for decisions you take on the basis of our predictions, scores or reports, or for any inaccuracy in them.
14.4 Subject to 14.1, each party's total liability arising out of this agreement in any 12 month period is limited to the greater of the fees you paid us in the 12 months before the claim arose, or £5,000.
14.5 You will indemnify us against claims arising from your misuse of the service, from your lack of a lawful basis or consent to share member data or to message your members, or from a data breach caused by your failure to keep your account secure.
15.1 We may use your business name and logo in our marketing materials, case studies and promotional content.
15.2 You may opt out at any time by emailing hello@wearescalr.com, and we will remove you from new materials within a reasonable period.
16.1 Events outside our control. Neither party is liable for delay or failure caused by something outside its reasonable control.
16.2 Assignment. You may not assign this agreement without our consent, which we will not unreasonably withhold. We may assign it to a group company or to a buyer of our business.
16.3 Notices. Notices may be given by email to the address on your account, and to us at hello@wearescalr.com.
16.4 No partnership. Nothing here creates a partnership, joint venture or employment relationship.
16.5 Entire agreement. These terms, the Data Processing Agreement and the checkout terms are the entire agreement between us and replace any earlier agreement, proposal or order form covering the same subject matter, including any previously signed subscription agreement, unless we agree otherwise in writing.
16.6 Third parties. No one other than you and us has any rights under this agreement under the Contracts (Rights of Third Parties) Act 1999.
16.7 Severance and waiver. If any clause is found unenforceable, the rest continues. Not enforcing a right is not a waiver of it.
16.8 Survival. Clauses 5, 8, 9, 10, 12, 14 and 17 survive termination.
17.1 This agreement and any dispute arising from it are governed by the laws of England and Wales.
17.2 The courts of England and Wales have exclusive jurisdiction. If these terms are translated, the English version prevails.
Scale Holdings Ltd, 124 City Rd, London, EC1V 2NX, United Kingdom. All enquiries, including support, billing, cancellation and data protection: hello@wearescalr.com.
