👋 From the team
The line between marketing and member engagement is often blurred. Does every message need an offer attached? Or should it simply feel personal and give members real value? Our co founder Michael joined bsport's latest webinar to talk all things retention. Here's what came out of it.
🚀 How do you keep members active?
The team at Scalr have spent years building retention strategies with studios around the world. Studios know what a loyal member looks like. The challenge is spotting the slow drop in commitment across hundreds of members. Every booking, class and cancellation tells part of a member's story, and the best engagement is built on that story.
What we've learned
1
WhatsApp first
It's the most important channel for studios to talk to members on.
2
Keep it relevant
Messages should be relevant to what the member actually does.
3
Show, don't tell
People relate to visuals, and rarely ignore a graphic of their own performance.
Relevant messages, with visuals made for each member, sent through WhatsApp. Scalr plugs in and does this automatically, for studios that know how much member engagement matters.
✨ What's new in Scalr
Members hit milestones and PBs worth sharing. Now their progress becomes a visual card, branded to your studio, that lands straight in their WhatsApp without you lifting a finger.
🪜 What are the steps?
1
Catch the drift early
Members don't stop coming overnight. Their routine goes first. Spot the change against their own pattern and you get weeks to act.
2
Show progress, not absence
Lead with what members have built, not what they've missed. Visual progress messages get around 30% more engagement than text.
3
Make every message relevant
Messages triggered by what a member actually did see a 75% higher reply rate.
4
Convert trials at the right moment
Find the class count where trialists usually buy. Encourage them before it, and recommend a membership after it.
None of this needs more hours in your week, just the right signals acted on at the right time. Get it running now and your January joiners will still be with you in March.
