Most studio owners underestimate how much churn is costing them
It does not feel like a big number when one or two members cancel in a week. But those cancellations compound. This calculator takes your membership size, average fee, and monthly churn rate and shows you the annual revenue figure you are quietly losing — and what it would take to stop it.
Enter your numbers and see your cost of churn in under a minute.
What the calculator shows you
- Monthly members lost — how many cancellations your current churn rate produces each month
- Annual revenue lost — the full-year cost of your current churn rate, not just one month
- Lost lifetime value — what those members would have been worth had they stayed to their natural exit point
- Revenue recovered at different retention rates — what a 10%, 25%, or 40% improvement in churn would put back in your business
Why the annual number is the one that matters
Monthly churn rates look small because they are expressed as a percentage of total members. 3% monthly churn on a 300-member studio sounds manageable. Annualised, that is 36% of your membership turning over every year — roughly 108 members. At £60 per month average fee, that is £6,480 in monthly recurring revenue you are replacing from scratch, every single month.
The calculator makes that visible so you can make a properly informed decision about how much retention is worth investing in.
Scalr surfaces the members most likely to cancel — 60 to 90 days before they do — so your team can act before the decision is made. If you want to understand the return on that investment, use our Retention ROI Calculator.
Who this calculator is for
This tool is built for boutique fitness studio owners who want to understand the cost of their current churn rate in plain revenue terms — before exploring solutions. It works for independent gyms, franchise studios, and pilates or yoga studios of any size.