In the fitness calendar, August feels a lot like the end of the year. September brings a surge of new interest and in this issue we look at what separates the gyms that turn that demand into new members from those that miss the opportunity. We're also introducing our latest product release, customer surveys, making it easier than ever to hear directly from your members.

September brings a wave of new leads, and what happens in the first few hours often decides whether they convert. The highest converting gyms get three things right: every lead lands in one place, whether it comes from Meta, Instagram, your website or a walk-in, so nothing slips through the cracks. Leads and trials are then categorised by goal, interest or source, making follow-up specific and personalised rather than generic. Importantly, follow-up happens fast, on the channel the lead actually uses, whether that's SMS, WhatsApp or email, with clear visibility on who needs a call today.

On top of that, it's about knowing exactly which trial members need a conversation before they've even walked through the door. A live activity feed shows you the moments that matter, so you can act at the right time.

With September's extra volume, the gap between gyms doing this and gyms that aren't shows up fast, in trials that convert and trials that quietly disappear.

Customer Surveys let you send out surveys to selected members, anonymised or attributed depending on what you need, and get instant reporting back. Results are logged automatically to each member's profile, so the feedback is there whenever you need it, not buried in a spreadsheet somewhere.

We're excited to announce we'll be at Technology for Marketing on the 23rd of September at Excel London. We're looking forward to bringing the fitness industry angle to conversations on AI and automation.

If you want to see what any of this looks like for your gym or studio, book a 15 minute demo with the team below.